A Shift in Power: Why Florida Sellers Need to Rethink Their Strategy in Today’s Market

by Stacy Dinucci Kitchell | E&V Upper Tampa Bay

In one of the most dramatic shifts we’ve seen in over a decade, the national housing market now favors buyers and Florida is feeling the impact. According to a recent article from Florida Realtors, there are now over 500,000 more home sellers than buyers across the U.S., marking the largest supply-demand gap since 2013.

 

 

This imbalance is especially noticeable in Florida, where inventory is rising and buyers are proceeding with caution. From South Tampa to Palm Harbor, homes are staying on the market longer, and price reductions are becoming the norm. With mortgage rates still hovering above 6.5% and home prices up over 50% since 2020, many buyers are hitting pause-forcing sellers to adapt quickly.

💡 What This Means for Florida Homeowners:

  • Sellers: If your home is on the market or you're planning to list soon, now’s the time to revisit your pricing strategy. Buyers are more selective, and those who act quickly are often those who offer incentives like closing cost credits or pre-listing repairs.

  • Buyers: More homes, less competition. While rates remain high, the expanded inventory gives you more leverage and opportunity than we’ve seen in years.

  • Investors & Cash Buyers: This is a rare moment when supply is high, and sellers are motivated-ideal conditions for making a smart purchase.

🛠️ Final Thoughts

Whether you’re buying or selling in areas like Safety Harbor, East Lake Woodlands, or Dunedin, understanding the current market shift is key to making informed decisions. To read the full report, visit the Florida Realtors article here.


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💼 A “recovering” Real Estate Financial Analyst with a deep background in pricing strategy, Stacy combines industry knowledge with personalized service.

📘 BS in Finance, Indiana University – Kelley School of Business

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